
Tim Hortons Radio Ad
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copywriting
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This radio ad was created for a copywriting class. The objective was to sell the idea that Tim Hortons doughnuts were "fresh" and never frozen. It's 30 seconds long.

"Pick Yourself Up"
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At Tim Horton's, we know the sadness of losing a hockey game. We know the pain of brushing snow off your car before the morning commute. And we know what it's like to show up late to the office, while everyone stares. At your coffee. But don't worry, there's a doughnut for that. Actually, there's a box of doughnuts for that, with your boss' name on it. His job ain't icing and sprinkles, either. So when you find yourself feeling a little bit defeated, pick yourself up with a doughnut. Pick the team up with a doughnut - made fresh, in-store, every day, at Tim Horton's.

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