The Niagara Falls Christmas Market is a project that I actually branded on my own. Inspired by German Christmas markets, I decided to create a logo that was both traditional and modern. I made this logo for the Downtown Niagara Falls BIA, who used this logo and its other variations on all marketing – including TTC posters, billboards, and a National Post blog. When it came to spreading the word, I wrote articles, did SEO, and created social posts which fostered earned media such as Narcity and BlogTO, extending our reach from Niagara to Toronto!