Fluidity

Fluidity is a fictitious brand that I created for a retail class. The project had me pick a focus area (I chose to challenge the stigma around menstruation) and look up what the target demographic might be. From there, I created possible names to reflect the brand and its values. I demonstrated what the retail storefront might look like, followed by other mockups such as out-of-home advertising, email marketing, a Youtube page, tote bags, and more!