This was a project from my "institutional branding" class, where I had to take The Canadian Cancer Society and give them a new brand identity titled "Cancer Canada" (as this new name would be easily readable in both French and English). This project asked for us to identify all levels of stakeholders and consider their need for a rebrand, and how it might affect them. In this case, it was not just doctors, but involved patients, volunteers, private donors, etc. I decided to keep the daffodil as a common theme for Cancer Canada, but opted to use "hands" to show everyone's contribution in this specific industry.